Scale with YouTube
Get the exact systems I used to grow my multi-million-subscriber YouTube audience, generate over 250 million long-form views, and redirect that attention into multiple millions in revenue for my business…
…AND mentorship directly from me to help you execute with speed, clarity, & accountability.
2M+
Subscribers
250M+
Views
Millions
Revenue
Who am I?
Hey — I'm John Malecki.
I've grown a YouTube channel to over 2 million subscribers, pulled in 250M+ long-form views, and turned that attention into millions in revenue — all while running a real business behind the scenes.
But it wasn't always like that.
I spent years stuck in trial-and-error mode, making videos that didn't move the needle. Eventually, I cracked the code — and built a system that now drives my content, my brand, and my business.
Today, I'm still in the trenches: publishing weekly, launching products, working with partners, and scaling with content.
Inside The Creator Playbook, I'll help you do the same — with the exact systems I still use every day.
Does this sound familiar?
The Problem
- • You're already creating content — but it's not driving growth, revenue, or traction
- • You're guessing what to post
- • Chasing trends that don't work
- • Spending hours on videos that don't move the needle
- • Flying blind without direction
The Solution
- • Turn YouTube into a real business asset
- • Attract the right audience that converts
- • Build trust at scale with strategic content
- • Drive revenue on repeat
- • Get mentorship & accountability to move fast
That's where this changes.
Inside The Creator Playbook, I'll help you turn YouTube into a real business asset — one that attracts the right audience, builds trust at scale, and drives revenue on repeat.
You'll get:
No more winging it. No more wasting time.
This is how you grow with purpose — and build a channel that fuels your entire business.
What you get inside the Creator Playbook
This isn't a course. It's a high-touch mentorship program built for founders who want results — not theory.
Weekly Strategy Calls
Live 90-minute calls every week for feedback, clarity, and direction. No more second-guessing — just focused action with expert guidance.
The Exact Systems I Use
You'll get the proven frameworks I use to run a multi-million-subscriber channel — from ideation and scripting to publishing and optimization.
Plug-and-Play Templates
Steal my docs, workflows, and templates — so you stop reinventing the wheel and start moving faster.
Private Founder Community
Join a tight-knit group of founders who are serious about using content to grow their business. Ask questions, get support, and stay accountable.
Full Access to The Creator Playbook Library
Watch past trainings, recorded calls, and deep dives on your own schedule — and revisit any time you need a refresh.
Here's what you'll get:
Complete System + Direct Mentorship
The Skills You'll Master
This isn't just about "being consistent". It's about getting more results with the same amount (or less) effort. It's about building a channel that drives real business growth.
Here's what we'll work on together:
Nail Your Audience & Positioning
Get crystal clear on who you're talking to and why they should care — so every video attracts subscribers who convert.
Create Content That Drives Sales
Stop guessing what to post. Start making content that builds trust, drives leads, and supports your offers.
Understand What's Working (and Why)
You won't fly blind anymore. I'll show you how to track, audit, and optimize — so you scale with purpose.
Build a Repeatable, Scalable Workflow
Say goodbye to content chaos. We'll build a system that fits your time, team, and goals — and keeps you consistent.
Monetize with Strategy
Views are cool. Revenue is better. I'll help you turn your audience into paying customers — on purpose.
Proof it Works
(Even on a Brand-New Channel)
In February 2024, I launched a second YouTube channel from scratch. Using the same systems I teach inside The Creator Playbook.
The result —
600K+
Subscribers
$780K
Ad Revenue
$500K
Products & Sponsorships
$1.28M+
Total Revenue
This wasn't luck. It was execution.
• We followed the frameworks I built from growing my first channel…
• Applied them with focus…
• And turned a brand-new YouTube channel into a real, profitable business asset.
And that's exactly what we'll do together inside The Creator Playbook.
Is The Creator Playbook Right For You?
This isn't for everyone.
It's for founders and business owners who are ready to turn YouTube into a true growth engine — not just a content hobby.
This is for you if:
This is not for:
If you're here to build something real
I'll show you how to make content your biggest asset.
Why This Is Easily Worth 3–5x the Investment
There are plenty of programs out there charging $20K - $50K to "help you grow your brand" or "scale your business."
Most give you theory.
Some give you tactics.
Very few give you both — and even fewer work directly with you to execute.
With The Creator Playbook, you're not getting a passive course or cookie-cutter advice.
You're getting:
The ROI is Clear
If you land one client…
Launch one product…
Or stop wasting time on content that doesn't work…
It pays for itself multiple times over.
How to Join The Creator Playbook
This is a high-touch mentorship program with direct access to me — not a course or a low-lift group.
Because of that, spots are extremely limited.
I'm keeping this intentionally small so I can give each founder the hands-on support they need to grow fast and build with confidence.
Apply Now
Click the button and answer a few questions about your business and goals
Book a Call
If there might be a fit, you'll be able to book a call with my team
Start Building
Join our exclusive group and start implementing the systems immediately
Limited Spots Available
If you're serious, just click the "Apply Now" button and answer a few questions.
If we think there might be a fit, you'll be able to book a call on my team's calendar and discuss next steps.
If you're already creating content — and you're ready to turn it into real leverage for your business — let's talk.
This might be the exact support you've been missing.
Frequently Asked Questions
Everything you need to know about The Creator Playbook
What kind of results can I expect?
If you show up and implement what we work on, you'll build a YouTube channel that doesn't just grow — it supports your business with trust, leads, and revenue.
I'm not a full-time creator. Will this still work for me?
Absolutely. This is built for founders — people running businesses, wearing multiple hats, and using content strategically. We'll design a system that fits your time, your goals, and your business model.
Do I need a big audience to join?
No. Whether you're starting from scratch or already have traction, we'll meet you where you are and build from there. The systems work at every stage.
How much time does it take each week?
Most members spend about 4–6 hours per week on content — including creation, publishing, and our calls. You don't need to go full-time. You just need to be consistent and intentional.
Can my team join the calls or use the systems?
Yes — if you have a team helping with content, they're welcome to join certain sessions and use the tools. We'll set things up so you stay in your zone of genius.
What happens after I apply?
We'll ask a few quick questions to make sure you're a fit, and if it makes sense, we'll book a call to walk through everything and discuss next steps.