For Business Owners · 12-Month Program
Content Enginefor Business Owners.
Build a content strategy and production machine that turns your content into revenue.
For business owners who are already making content and want to take it to the next level — by installing a system their team can run without them, on repeat.
The receipts
We don’t just teach the engine. We run it.
$4M+
in product sales driven by our content
$2M+
in eyewear sales — Shop Shades
100K+
units of digital products sold
The brands built on the back of it
01 / Fit
Who this is for.
You’re not new at this. You’re doing fine on other platforms — long-form YouTube is the channel you haven’t cracked. If all three below describe you, keep reading.
✓
You have a real business
You're already selling products or services, and content is a core part of your business. This isn't for beginners figuring out what to sell or who to sell to — you have that locked in, and you're ready to unlock long form.
✓
You're posting consistently
You're consistently publishing video content for your business. The reps aren't the problem — the system behind them is.
✓
You've invested in long form — it isn't working yet
You know how to talk in front of the camera and what kind of value your audience wants. You just don't know how to take it to another level with long form.
02 / The promise
In 12 months, you leave with:
01
A documented content strategy
Long-form and short-form, mapped to your ideal customer — written down, not living in your head.
02
Ideation, audience & production clarity
Content ideation systems, audience identification, and a production system so clear your team can run it without you.
03
A repeatable process for scaling
Your first video mapped per bucket — long form and short form — and a 90-day production waterfall map you rerun every quarter.
03 / What you get
How the engine gets installed.
01
90-Minute Content Engine Onboarding — with John
- —Align your ideal customer to your ideal content consumer
- —Unlock your 3–5 content buckets
- —Map your first video per bucket — long form and short form — then build your 90-day production waterfall map
02
Weekly Boardroom Group Calls
- —Join the Creator CEO Boardroom calls with operators building real companies
- —Weekly Q&A with John and a weekly training
- —Operator-level priority for hot seats on strategy, bottlenecks, and “what should we publish next?”
03
Private Content Ops Channel
- —Private Slack channel with John and his entire production team
- —1:1 feedback on videos, ideas, titles, intros, and content direction
- —Weekday responses within 48 hours — your important questions answered, so your team never stalls
04
Quarterly 90-Minute Board Reviews — John + Production Team
- —John and the production team review your content output and performance against the plan
- —Update your 12-month roadmap
- —Tighten your ideation → production → analysis workflow based on real data
Included Bonuses
01
Long-Form Launchpad
Your first 4 weeks of long-form episodes mapped for you: titles, hooks, thumbnail concepts, and CTAs.
02
Emergency Hot Button
Twice a year, trigger a 72-hour Loom review from John on a major content or offer decision.
From inside the room
“I can confidently say, John’s coaching is going to take our business from 7 figures to 8 figuresin just a few weeks of working together.”
Ryan Drapela
7-figure business owner · Cutting It Close YouTube channel
The Installation Guarantee
The engine gets built — or we keep working free.
Show up to your calls and use the Content Ops Channel for the first 90 days. If you don’t have a documented long- and short-form strategy, a 12-month production map, and a working ideation → production → analysis system your team is actually using — we work with you at no additional cost for up to 6 more months until they’re in place.
Operator seats are limited to protect access
Stop guessing.Start compounding.
If it’s a fit, we build your first 90-day production plan on the first call.