The Creator Playbook
Own a business? Turn YouTube into revenue with the Content Engine

Creator CEO Boardroom · Now Accepting Calls

You’re doing all the work.Your channel still isn’t growing.

Creator CEO Boardroom is for $5–25k/month creators who are tired of guessing. In your first 90 days, we help you:

  • ▸Fix your packaging, ideation, and content strategy so you know what to make and why videos work
  • ▸Build a revenue plan that grows your income, not just your to-do list
Book a CallHear it from the members
John Malecki in his shop holding four YouTube play button awards

Total following

4,361,500+

Across every platform John runs

1.60M

JM Builds

1.09M

JM Unscrewed

519.7K

TikTok

397.8K

Instagram

754K

Facebook

01 / Receipts

We don’t just teach the system.We run it.

John launched his second channel, Unscrewed, in January 2024 and ran the exact playbook taught in the Boardroom: +1.1M subscribers, 663.8M views, and $2.2M in estimated ad revenue — from zero.

YouTube Studio analytics for Unscrewed: 663.8M views, +1.1M subscribers, $2,209,114 estimated revenue

John's Unscrewed channel · Jan 2024 – Jul 2026

Zero to $2.2M with the system in the room.

The Room

Current Boardroom members.

Britton RasmussenBritton Rasmussen@dudelifeofficial1.07M subsLaura FarmsLaura Farms@LauraFarms831K subsAlex MazhuhkinAlex Mazhuhkin@MrBuildit1.02M subsJonny LambertJonny Lambert@JonnyBuilds766K subsErik ReedErik Reed@OutdoorsWithErik491K subsHank HamiltonHank Hamilton@HFOutdoors420K subsKosmoKosmo@KosmosQ383K subsJamison RantzJamison Rantz@RogueEngineer276K subsBritton RasmussenBritton Rasmussen@dudelifeofficial1.07M subsLaura FarmsLaura Farms@LauraFarms831K subsAlex MazhuhkinAlex Mazhuhkin@MrBuildit1.02M subsJonny LambertJonny Lambert@JonnyBuilds766K subsErik ReedErik Reed@OutdoorsWithErik491K subsHank HamiltonHank Hamilton@HFOutdoors420K subsKosmoKosmo@KosmosQ383K subsJamison RantzJamison Rantz@RogueEngineer276K subs
Dillon HolmesDillon Holmes@WellYourWorld159K subsRyan DrapelaRyan Drapela@CuttingItClose163K subsNick SchifferNick Schiffer@NSBuilders148K subsRyan RichardsonRyan Richardson@JMRRebuilders135K subsSpencer WestSpencer West@AmericanElectrician86.7K subsChainsaw JennaChainsaw Jenna@chainsawjenna84.4K subsTyler ShaheenTyler Shaheen@TheSouthernCraftsmen19.2K subsDillon HolmesDillon Holmes@WellYourWorld159K subsRyan DrapelaRyan Drapela@CuttingItClose163K subsNick SchifferNick Schiffer@NSBuilders148K subsRyan RichardsonRyan Richardson@JMRRebuilders135K subsSpencer WestSpencer West@AmericanElectrician86.7K subsChainsaw JennaChainsaw Jenna@chainsawjenna84.4K subsTyler ShaheenTyler Shaheen@TheSouthernCraftsmen19.2K subs

In Their Words

What winning creators are saying.

Straight from the members — no scripts, no staging. Hit play.

First 5 videos after joining — all top-5 performers. Baseline revenue nearly doubled in a month.
Stopped making random videos, aligned content to products — doubled views and revenue in 5 months.
Came in with a 7-figure business — using John's system to push toward 8 figures.
“Ad revenue alone isn't a real business.” Diversified income and built the escape plan.

02 / Qualifier

Who this is for.

Not a course. Not a Discord. The Boardroom is a working group of 25 operators building real companies behind their content. Read this first — if three of the four don’t describe you, don’t apply.

01 / Profile

You're a creator who …

  • —Does $5–25k/month and is tired of pretending that's a business.
  • —Ships content consistently but can't tell what's actually working.
  • —Has a team of one — you, burnt out, doing everything.
  • —Built an audience by accident and a business by duct tape.

02 / Outcome

You want …

  • —Revenue that doesn't collapse the week you stop posting.
  • —A real P&L, not a Stripe dashboard and a prayer.
  • —Products, contracts, and systems — not more brand deals.
  • —Leverage: fewer hours, higher margin, less ego in the feed.

03 / Tried

You've tried …

  • —A $2K course from someone with 300K subs and a ring light.
  • —“Monetize your personal brand” advice from non-operators.
  • —Hiring an agency that treated your channel like a campaign.
  • —Running it all solo — the ceiling is the problem, not you.

03 / The Framework

The A R C Method.

Audience + Revenue + Company OS = a business

Most creator coaching gives you one of three. We teach all three as one system — because leaving any one out is why most 7-figure creators are still one burnout away from zero.

01

Audience

Reach that compounds — built on strategies you can actually sustain, not trend hoping so you're exhausted in 5 weeks.

  • ✓Positioning that creates repeatable growth
  • ✓A 90-day content operating system
  • ✓Hook, retention, and package strategy that eliminates the guessing game of video creation
Get all three, working as one system →
John Malecki in his shop holding two gold YouTube play button awardsJohn Malecki, NFL era

Pittsburgh · 2014 — Before the channel. Before the shop. Same guy.

04 / The Builder

I didn’t build an audience. I built a company.

I’m John Malecki. Former NFL lineman. I started a YouTube channel in my buddy’s garage in 2013 to fund a silly dream, and somewhere along the way it became a media company — 2.57M subs, 4.1M combined reach, a team, a product and multi-million dollar e-com business, and a P&L that doesn’t care whether I post this week.

Most creator advice comes from people whose only product is creator advice. I’m not one of them. I still build furniture. I still run a shop. I am still in the trenches every day. The Playbook is the operating manual I wish I’d had — written from inside the business, not the green room.

John Malecki — Founder, The Creator Playbook · Malecki Furniture

05 / Proof

Members doing the work.

All of our members run real businesses. The results below are self-reported and verified.

216K

views in 5 days

“First video using John's system, 216k views in 5 days! This is insane! I'm finally understanding it!”
Erik ReedErik ReedOutdoors with Erik · 491K subs
YouTube Studio analytics: 43.6K views, 24.4K more than usual, spiking upward after day 40

Member video · First 60 days

3× typical views — and still climbing.

24.4K more views than this channel usually does, on a single video.

6M+

Combined member subscribers

2×

views + revenue in 5 months

“In five months, I've doubled my views and my revenue. The biggest takeaway you're going to get from the Creator Playbook is a real system for running your channel like a business.”
Hank HamiltonHank HamiltonHF Outdoors · 420K subs
YouTube Studio analytics: $240,838 estimated revenue and +71.2K subscribers over 10 months

Member channel · 10 months

Huge revenue boost.

$240K estimated revenue and +71.2K subscribers since joining the room.

100K

views in 48 hours

“Best start on a video to date for me! About 100k views in the first 48hrs!”
Jamison RantzJamison RantzRogue Engineer · 276K subs

★★★★★

member review

“Most coaches teach you how to make viral videos or chase the algorithm. John teaches you how to build an audience that actually drives revenue and builds a real business.”
Dillon HolmesDillon HolmesWell Your World · 159K subs

7→8

figures trajectory

“I can confidently say, John's coaching is going to take our business from 7 figures to 8 figures in just a few weeks of working together.”
Ryan DrapelaRyan DrapelaCutting It Close · 163K subs

★★★★★

member review

“The Creator Playbook isn't just about creating great content. It equips you with the mindset required to build a healthy, sustainable creator business.”
Ryan RichardsonRyan RichardsonJMR Rebuilders · 135K subs

25

Operator seats in the room

06 / The Room

The Creator CEO Boardroom.

An ongoing working group for operators who are done being creators who happen to run a business — and ready to be CEOs who happen to make content. Apply when you’re ready. Start when there’s a fit.

Book a Call

Book a call · We only take operators who fit

What’s in the room

  • 01Weekly group coaching calls
  • 02Audience Engine SOPs and templates for growth
  • 03Revenue Stack systems and operations
  • 04Company Operating Systems with everything you need to be a real Creator CEO
  • 05An exclusive, hand-picked group of creator businesses inside the CEO Boardroom membership site

07 / Questions

Straight answers.

No. Not a course, not a Discord. The Boardroom is a working group of 25 operators building real companies behind their content — weekly group coaching calls, documented systems, and a room of hand-picked peers doing the same work.

Limited seats · Fit call required

Build the business.Not just the audience.

Done being a creator who happens to run a business? Be a CEO who happens to make content.

Book a CallNot sure? Run the free diagnostic