The Creator Playbook
Own a business? Turn YouTube into revenue with the Content Engine

Creator CEO Boardroom · Now Accepting Calls

You’re doing all the work.Your channel still isn’t growing.

Creator CEO Boardroom is for $5–25k/month creators who are tired of guessing. In your first 90 days, we help you:

  • ▸Fix your packaging, ideation, and content strategy so you know what to make and why videos work
  • ▸Build a revenue plan that grows your income, not just your to-do list
Book a CallHear it from the members
John Malecki in his shop holding four YouTube play button awards

Total following

4,436,800+

Across every platform John runs

1.62M

JM Builds

1.11M

JM Unscrewed

543.5K

TikTok

401.3K

Instagram

762K

Facebook

01 / Receipts

We don’t just teach the system.We run it.

John launched his second channel, Unscrewed, in January 2024 and ran the exact playbook taught in the Boardroom: +1.1M subscribers, 663.8M views, and $2.2M in estimated ad revenue — from zero.

YouTube Studio analytics for Unscrewed: 663.8M views, +1.1M subscribers, $2,209,114 estimated revenue

John's Unscrewed channel · Jan 2024 – Jul 2026

Zero to $2.2M with the system in the room.

The Room

Current Boardroom members.

Britton RasmussenBritton Rasmussen@dudelifeofficial1.07M subsLaura FarmsLaura Farms@LauraFarms831K subsAlex MazhuhkinAlex Mazhuhkin@MrBuildit1.02M subsJonny LambertJonny Lambert@JonnyBuilds766K subsErik ReedErik Reed@OutdoorsWithErik491K subsHank HamiltonHank Hamilton@HFOutdoors420K subsKosmoKosmo@KosmosQ383K subsJamison RantzJamison Rantz@RogueEngineer276K subsBritton RasmussenBritton Rasmussen@dudelifeofficial1.07M subsLaura FarmsLaura Farms@LauraFarms831K subsAlex MazhuhkinAlex Mazhuhkin@MrBuildit1.02M subsJonny LambertJonny Lambert@JonnyBuilds766K subsErik ReedErik Reed@OutdoorsWithErik491K subsHank HamiltonHank Hamilton@HFOutdoors420K subsKosmoKosmo@KosmosQ383K subsJamison RantzJamison Rantz@RogueEngineer276K subs
Dillon HolmesDillon Holmes@WellYourWorld159K subsRyan DrapelaRyan Drapela@CuttingItClose163K subsNick SchifferNick Schiffer@NSBuilders148K subsRyan RichardsonRyan Richardson@JMRRebuilders135K subsSpencer WestSpencer West@AmericanElectrician86.7K subsChainsaw JennaChainsaw Jenna@chainsawjenna84.4K subsTyler ShaheenTyler Shaheen@TheSouthernCraftsmen19.2K subsDillon HolmesDillon Holmes@WellYourWorld159K subsRyan DrapelaRyan Drapela@CuttingItClose163K subsNick SchifferNick Schiffer@NSBuilders148K subsRyan RichardsonRyan Richardson@JMRRebuilders135K subsSpencer WestSpencer West@AmericanElectrician86.7K subsChainsaw JennaChainsaw Jenna@chainsawjenna84.4K subsTyler ShaheenTyler Shaheen@TheSouthernCraftsmen19.2K subs

In Their Words

What winning creators are saying.

Straight from the members — no scripts, no staging. Hit play.

First 5 videos after joining — all top-5 performers. Baseline revenue nearly doubled in a month.
Stopped making random videos, aligned content to products — doubled views and revenue in 5 months.
Came in with a 7-figure business — using John's system to push toward 8 figures.
“Ad revenue alone isn't a real business.” Diversified income and built the escape plan.

The Tool Shed

Tools we built for creators.

The same systems we run inside the Boardroom, packaged as software you can use tonight.

I Bought As Seen on TV Tools Again — thumbnail

I Bought As Seen on TV Tools Again

2.8M views · John Malecki Unscrewed

49/60

Packaging Score

6 layers analyzed

Free to start

Our Package Scoring Tool

Improve your title and thumbnail packaging. Run our internal system to see how good your packaging is going to perform out of the gate — before you publish.

Grade my title and thumbnail

The 🐐 of Frisbee — the original outlierThe original
Impossible Triangle Throw — our heisted versionOur version

Impossible Triangle Throw

22.9M views · John Malecki Unscrewed

22.9M

Views on our version

heisted from a 28.5M outlier

Free to start

Our Ideation Machine

Idea Heist:

  • —Build your audience avatar
  • —Get clarity on who your content's for
  • —Adapt outliers to fit your niche

Run a heist

Malecki AI
Malecki AI · online · answers in seconds

14-day free trial

Malecki AI

Both tools in one place — plus John on call. Ask any question, just like you're talking to him, right in Telegram.

Start your free trial

02 / Qualifier

Who this is for.

Not a course. Not a Discord. The Boardroom is a working group of 25 operators building real companies behind their content. Read this first — if three of the four don’t describe you, don’t apply.

01 / Profile

You're a creator who …

  • —Does $5–25k/month and is tired of pretending that's a business.
  • —Ships content consistently but can't tell what's actually working.
  • —Has a team of one — you, burnt out, doing everything.
  • —Built an audience by accident and a business by duct tape.

02 / Outcome

You want …

  • —Revenue that doesn't collapse the week you stop posting.
  • —A real P&L, not a Stripe dashboard and a prayer.
  • —Products, contracts, and systems — not more brand deals.
  • —Leverage: fewer hours, higher margin, less ego in the feed.

03 / Tried

You've tried …

  • —A $2K course from someone with 300K subs and a ring light.
  • —“Monetize your personal brand” advice from non-operators.
  • —Hiring an agency that treated your channel like a campaign.
  • —Running it all solo — the ceiling is the problem, not you.
Business owner first, creator second? We built the Content Engine for you

03 / The Framework

The A R C Method.

Audience + Revenue + Company OS = a business

Most creator coaching gives you one of three. We teach all three as one system — because leaving any one out is why most 7-figure creators are still one burnout away from zero.

01

Audience

Reach that compounds — built on strategies you can actually sustain, not trend hoping so you're exhausted in 5 weeks.

  • ✓Positioning that creates repeatable growth
  • ✓A 90-day content operating system
  • ✓Hook, retention, and package strategy that eliminates the guessing game of video creation
Get all three, working as one system →
John Malecki in his shop holding two gold YouTube play button awardsJohn Malecki, NFL era

Pittsburgh · 2014 — Before the channel. Before the shop. Same guy.

04 / The Builder

I didn’t build an audience. I built a company.

I’m John Malecki. Former NFL lineman. I started a YouTube channel in my buddy’s garage in 2013 to fund a silly dream, and somewhere along the way it became a media company — 2.57M subs, 4.1M combined reach, a team, a product and multi-million dollar e-com business, and a P&L that doesn’t care whether I post this week.

Most creator advice comes from people whose only product is creator advice. I’m not one of them. I still build furniture. I still run a shop. I am still in the trenches every day. The Playbook is the operating manual I wish I’d had — written from inside the business, not the green room.

John Malecki — Founder, The Creator Playbook · Malecki Furniture

05 / Proof

Members doing the work.

All of our members run real businesses. The results below are self-reported and verified.

216K

views in 5 days

“First video using John's system, 216k views in 5 days! This is insane! I'm finally understanding it!”
Erik ReedErik ReedOutdoors with Erik · 491K subs
YouTube Studio analytics: 43.6K views, 24.4K more than usual, spiking upward after day 40

Member video · First 60 days

3× typical views — and still climbing.

24.4K more views than this channel usually does, on a single video.

6M+

Combined member subscribers

2×

views + revenue in 5 months

“In five months, I've doubled my views and my revenue. The biggest takeaway you're going to get from the Creator Playbook is a real system for running your channel like a business.”
Hank HamiltonHank HamiltonHF Outdoors · 420K subs
YouTube Studio analytics: $240,838 estimated revenue and +71.2K subscribers over 10 months

Member channel · 10 months

Huge revenue boost.

$240K estimated revenue and +71.2K subscribers since joining the room.

100K

views in 48 hours

“Best start on a video to date for me! About 100k views in the first 48hrs!”
Jamison RantzJamison RantzRogue Engineer · 276K subs

★★★★★

member review

“Most coaches teach you how to make viral videos or chase the algorithm. John teaches you how to build an audience that actually drives revenue and builds a real business.”
Dillon HolmesDillon HolmesWell Your World · 159K subs

7→8

figures trajectory

“I can confidently say, John's coaching is going to take our business from 7 figures to 8 figures in just a few weeks of working together.”
Ryan DrapelaRyan DrapelaCutting It Close · 163K subs

★★★★★

member review

“The Creator Playbook isn't just about creating great content. It equips you with the mindset required to build a healthy, sustainable creator business.”
Ryan RichardsonRyan RichardsonJMR Rebuilders · 135K subs

25

Operator seats in the room

06 / The Room

The Creator CEO Boardroom.

An ongoing working group for operators who are done being creators who happen to run a business — and ready to be CEOs who happen to make content. Apply when you’re ready. Start when there’s a fit.

Book a Call

Book a call · We only take operators who fit

What’s in the room

  • 01Weekly group coaching calls
  • 02Audience Engine SOPs and templates for growth
  • 03Revenue Stack systems and operations
  • 04Company Operating Systems with everything you need to be a real Creator CEO
  • 05An exclusive, hand-picked group of creator businesses inside the CEO Boardroom membership site

07 / Questions

Straight answers.

No. Not a course, not a Discord. The Boardroom is a working group of 25 operators building real companies behind their content — weekly group coaching calls, documented systems, and a room of hand-picked peers doing the same work.

Limited seats · Fit call required

Build the business.Not just the audience.

Done being a creator who happens to run a business? Be a CEO who happens to make content.

Book a CallNot sure? Run the free diagnostic